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The salon itself is absolutely stunning — it truly feels like a high-end salon when you walk in.\n\nAlissah was wonderful to work with and seemed just as excited about transforming my hair as I was. She took her time and really cared about making sure I left feeling my best.\n\nThe haircut is beautiful, and even after washing my hair at home it still felt soft and fell nicely without styling. The soft face-framing pieces she added are especially pretty. The color is creamy, bright, and mostly very well blended.\n\nThe front ended up a little brighter than I expected, but when I reached out she responded quickly and already offered to have me come back in to adjust it, which I really appreciated.\n\nWhile the salon is on the pricier side, the beautiful space, the experience, and the quality of the work make it worth it if it’s within your budget. This salon stands out- 5 stars!","source":"custom","rating":null,"link":null},{"_id":33029,"author":"Alexander Lee","text":"Always a great experience here. Amazing staff, clean shop, and Alissah consistently does a great job with my haircuts. Easy to book and they take their time to get it right. Highly recommend.","source":"custom","rating":null,"link":null},{"_id":33030,"author":"Maple James","text":"Alissah and her team are the best!!!! This salon is the whole package!!! 5 ⭐️’s over and over!❤️❤️","source":"custom","rating":null,"link":null},{"_id":33031,"author":"Dina Labeau","text":"Alissah is the best at what she does I drive 2 hours just for her!!!!","source":"custom","rating":null,"link":null}],"_id":2688,"type":"merchant"},"fishermanBusinessWebsitePage":{"title":"About Us","description":"New Era Salon is a modern, inclusive hair salon in White River Junction, VT, built on personalized service, self-expression, and elevated experiences for every client.","components":[{"fastId":"HeroElement","componentIdentifier":"hero_images","order":0,"files":[{"file":"https://fisherman.gumlet.io/public/f0dfd3e5-3731-4690-86d2-77904a94b567/CUSTOM_HERO__-_2026-01-31T035536.784.jpg","altText":"Black salon chairs and sinks with colorful shampoo bottles on a shelf in the background.","gatsbyFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/749daa5b2d4b0b698f48a2888573ebe3/bae77/CUSTOM_HERO__-_2026-01-31T035536.784.jpg","srcSet":"/static/749daa5b2d4b0b698f48a2888573ebe3/b91c1/CUSTOM_HERO__-_2026-01-31T035536.784.jpg 750w,\n/static/749daa5b2d4b0b698f48a2888573ebe3/a3008/CUSTOM_HERO__-_2026-01-31T035536.784.jpg 1080w,\n/static/749daa5b2d4b0b698f48a2888573ebe3/d1ba1/CUSTOM_HERO__-_2026-01-31T035536.784.jpg 1366w,\n/static/749daa5b2d4b0b698f48a2888573ebe3/bae77/CUSTOM_HERO__-_2026-01-31T035536.784.jpg 1500w","sizes":"100vw"},"sources":[{"srcSet":"/static/749daa5b2d4b0b698f48a2888573ebe3/be179/CUSTOM_HERO__-_2026-01-31T035536.784.webp 750w,\n/static/749daa5b2d4b0b698f48a2888573ebe3/1eb10/CUSTOM_HERO__-_2026-01-31T035536.784.webp 1080w,\n/static/749daa5b2d4b0b698f48a2888573ebe3/e34d1/CUSTOM_HERO__-_2026-01-31T035536.784.webp 1366w,\n/static/749daa5b2d4b0b698f48a2888573ebe3/6b2e7/CUSTOM_HERO__-_2026-01-31T035536.784.webp 1500w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.4666666666666667}}}}],"contentNodes":[]},{"fastId":"Header","componentIdentifier":"about_hero_primary_header","order":1,"files":[],"contentNodes":[{"content":"Bold enough to be ourselves Brave enough to create a new era"}]},{"fastId":"Header","componentIdentifier":"about_hero_secondary_header","order":2,"files":[],"contentNodes":[{"content":"About Us"}]},{"fastId":"Header","componentIdentifier":"about_hero_tertiary_header","order":3,"files":[],"contentNodes":[{"content":"Where bold, confident, authentic beauty is created"}]},{"fastId":"MarkdownContent","componentIdentifier":"about_hero_description","order":4,"files":[],"contentNodes":[{"content":"At New Era Salon, we believe beauty is personal, transformative, and ever-evolving. Our team combines expert techniques with a customized experience that honors your style. From elegant & effortless haircuts to signature color, we're here to elevate your look and confidence in our welcoming, modern salon."}]},{"fastId":"ImageCollection","componentIdentifier":"about_content_section_images","order":5,"files":[{"file":"https://fisherman.gumlet.io/public/f0dfd3e5-3731-4690-86d2-77904a94b567/c_4.jpg","altText":"Luxury salon interior with black leather chairs, marble floor, and elegant lighting.","gatsbyFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/e04095259d247267536f6eae31c36a7e/09f81/c_4.jpg","srcSet":"/static/e04095259d247267536f6eae31c36a7e/926c9/c_4.jpg 750w,\n/static/e04095259d247267536f6eae31c36a7e/4b650/c_4.jpg 1080w,\n/static/e04095259d247267536f6eae31c36a7e/09f81/c_4.jpg 1300w","sizes":"100vw"},"sources":[{"srcSet":"/static/e04095259d247267536f6eae31c36a7e/b1001/c_4.webp 750w,\n/static/e04095259d247267536f6eae31c36a7e/a6f88/c_4.webp 1080w,\n/static/e04095259d247267536f6eae31c36a7e/b7b69/c_4.webp 1300w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.7692307692307692}}}},{"file":"https://fisherman.gumlet.io/public/f0dfd3e5-3731-4690-86d2-77904a94b567/c_3.jpg","altText":"Sleek, modern salon interior with illuminated mirrors and stylish black chairs.","gatsbyFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/41e38142808438b149883e662e866546/09f81/c_3.jpg","srcSet":"/static/41e38142808438b149883e662e866546/926c9/c_3.jpg 750w,\n/static/41e38142808438b149883e662e866546/4b650/c_3.jpg 1080w,\n/static/41e38142808438b149883e662e866546/09f81/c_3.jpg 1300w","sizes":"100vw"},"sources":[{"srcSet":"/static/41e38142808438b149883e662e866546/b1001/c_3.webp 750w,\n/static/41e38142808438b149883e662e866546/a6f88/c_3.webp 1080w,\n/static/41e38142808438b149883e662e866546/b7b69/c_3.webp 1300w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.7692307692307692}}}}],"contentNodes":[]},{"fastId":"Header","componentIdentifier":"about_content_section_header","order":6,"files":[],"contentNodes":[{"content":"Our Story"}]},{"fastId":"Header","componentIdentifier":"about_content_section_subheader","order":7,"files":[],"contentNodes":[{"content":"See What Sets Our Hartford Salon Apart"}]},{"fastId":"MarkdownContent","componentIdentifier":"about_content_section_description","order":8,"files":[],"contentNodes":[{"content":"<hr style=\"width:100%;text-align:left;margin-left:0;color:#B8953D;background-color:#B8953D;height:3px\">\n\n<br>\n\n**How New Era Started**\n\nNew Era Salon was founded by Alissah Ashline, right here in the Upper Valley.\n\nGrowing up in this area, I always felt like something was missing. I loved this community, but there wasn’t a salon that truly felt like my place — somewhere that matched the level of experience, creativity, and environment I knew was possible.\n\nAs I grew in the industry, I also experienced firsthand what it felt like to succeed in your work, but still feel like parts of who you are didn’t quite fit. And at some point, I knew I didn’t want to build a career where I had to change who I was to belong.\n\nSo I decided to create something different.\n\nAfter moving away to the Seacoast to further my education and experience, I came back to the Upper Valley with a clear vision — to build a salon that felt elevated, supportive, and real. Five years later I did just that and this is the beginning of New Era.\n\nA space where stylists could grow into their own version of success, and where clients could walk in and immediately feel comfortable, confident, and taken care of.\n\nNew Era was built to be more than just a salon.\n\nIt’s a place where people feel like they belong, where growth is constant, and where every guest leaves feeling like a more confident version of themselves.\n\nBecause this isn’t just about hair — it’s about creating a new era of how a salon should feel."}]},{"fastId":"Button","componentIdentifier":"content_section_see_all_services_button","order":9,"files":[],"contentNodes":[{"content":"Discover Our Services"}]},{"fastId":"Content.Image","componentIdentifier":"reviews_section_background_image","order":10,"files":[],"contentNodes":[]},{"fastId":"Header","componentIdentifier":"reviews_section_header","order":11,"files":[],"contentNodes":[{"content":"What Our Clients 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style=\"width:100%;text-align:left;margin-left:0;color:#B8953D;background-color:#B8953D;height:3px\">\n\n<br>\n\n\nTHE NEW ERA EXPERIENCE\n\nFrom the moment you walk in, you’ll feel the difference.\n\nNew Era Salon is designed to be elevated, yet effortless and laidback — a space where you can relax, feel taken care of, and still feel completely like yourself. No pressure, no judgment, no uncomfortable energy — just a welcoming environment where you’re seen, heard, and understood. \n\nEvery appointment starts with intention. We take the time to listen, to understand your lifestyle, your vision, and what makes you feel your best. because great hair isn’t just about how it looks, it’s about how it fits into your life.\n\nOur approach blends high-end talent with a personalized experience, so you leave not only loving your hair, but feeling more confident, refreshed, and aligned with yourself.\n\nThis isn’t rushed.\n\nThis isn’t one-size-fits-all.\n\nThis is your time — and we make sure it feels that way"}]},{"fastId":"Button","componentIdentifier":"services_section_see_all_services_button","order":17,"files":[],"contentNodes":[{"content":"Discover Our Services"}]},{"fastId":"Header","componentIdentifier":"staff_section_header","order":18,"files":[],"contentNodes":[{"content":"Our Team"}]},{"fastId":"Header","componentIdentifier":"staff_section_subheader","order":19,"files":[],"contentNodes":[{"content":"Meet the Stylist Behind Your Look"}]},{"fastId":"MarkdownContent","componentIdentifier":"staff_section_description","order":20,"files":[],"contentNodes":[{"content":"<hr style=\"width:100%;text-align:left;margin-left:0;color:#B8953D;background-color:#B8953D;height:3px\">\n\n<br>\n\nOur one of a kind team & salon in the Upper Valley of Vermont and New Hampshire boarder."}]},{"fastId":"Button","componentIdentifier":"see_all_team_button","order":21,"files":[],"contentNodes":[{"content":"See Our Team"}]}],"seoTitle":"About Our Craft Hair Stylists White River Junction | New Era Salon"},"bookingUrl":{"url":"https://book.squareup.com/appointments/s0gjtzchop9l2f/location/LKR9AB0S03C4Z/services?buttonTextColor=ffffff&category_id=KKAEWY7ISX74KCIP7OIESQ4J&color=000000&locale=en&referrer=so","title":"Book Now"},"allFishermanBusinessLocation":{"nodes":[{"_id":2927,"street":"Olcott Professional Building 331 Olcott Drive","city":"White River Junction","name":"Olcott Professional Building 331 Olcott Drive, White River Junction","phoneNumber":"(802) 698-2241","primaryLocation":true}]},"allFishermanBusinessTeam":{"nodes":[{"_id":7660,"name":"Alissah","role":"Hairstylist | Owner","group":"","email":"","phone":"","description":"Hi, I’m Alissah, the owner of New Era Salon in the Upper Valley and a specialist in handtied extensions, balayage, blonding, color and layered haircuts with elegant blowouts & styles.\n\nAs an owner and stylist I am known for making my clients and team feel comfortable, relaxed and truly making everyone look and feel their best. 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